Playbooks proven
in a real MSP
We don't run experiments on your budget. Every play below runs at 123 Technology Group, our managed IT and building-technology business in South Florida.
From local IT shop to an AI-cited, multi-county authority
The challenge: A full-service MSP covering managed IT, cybersecurity, VoIP, cameras, access control and condo software, spread across three counties. Buyers searched by service and city, and AI assistants had little structured information to cite.
What we did:
- Built city pages for Miami, Fort Lauderdale, Boca Raton, Weston and more
- Deployed Organization, Service and FAQPage schema across the site
- Rewrote service pages as direct, answer-first explanations
- Unified name, address and phone and the service taxonomy across directories
- Opened access to AI crawlers and published an llms.txt file
Compliance-led outbound that books executives
Regulated businesses buy on risk. We combine compliance triggers (new locations, hiring, peer breaches, regulatory deadlines) with verified decision-makers, then lead with a free risk assessment instead of a sales pitch.
Building-technology bundles for property managers
Condo associations buy IT, cameras, gates and access control from separate vendors. We package them into one offer and target property managers and board members with account-based LinkedIn, local PPC and direct outreach.
Target list
Property management firms and associations above a set unit count in your service area.
Offer
A free security and technology walkthrough of the property.
Channels
LinkedIn ads to managers, Google Ads for "gate repair" and "access control", plus direct mail to boards.
Upsell path
Cameras lead to access control, then managed IT for the management office.
Want these playbooks running for your MSP?
We'll map the best-fit play to your verticals and territory on a 30-minute call.